ROIGuru go
Installs, app opens and in-app events per link.
go is scoped mobile attribution for advertisers who don't want a full measurement platform. Register one link per ad, put our token in the outbound URL, and get installs, app opens and in-app events per link — deterministically attributed, over an API and a console.
availableweb tag and API comingAndroid and iOS libraries
How it works
Four steps, no SDK on the ad platform side
-
Register links
One link per ad, listing or campaign unit: your own
ref, a deep-link payload for the app, free-form metadata to group metrics by. -
Put the token in the outbound URL
Every link gets a token. Append
?gol=<token>to the URL you hand to the ad platform. -
Tag the page, add the library
The web tag on your landing page captures the token and reports the funnel. The library in your app reports installs, opens and custom events.
-
Read metrics per link
Hourly rollups, served per day in your timezone, grouped by link, day or any metadata key. Raw events when you need to debug.
Coverage
What go can and cannot see
The token enters the funnel only through your landing page. That decides coverage: go attributes traffic you control the URL of, and reads nothing from the ad networks.
| Web-destination ad | App-install ad | |
|---|---|---|
| Android install | go — Play referrer via the page | platform number only |
| iOS install | go — pasteboard, opt-in | platform number (SKAN) |
| Open, app present | go — app link with ?gol |
go, if the ad's deep-link field carries ?gol |
| In-app custom event | go — once a token is held | go, only via the open above |
| Web custom event | go — first-party cookie | n/a |
Deterministic only: attribution is a join on a token, not an inference. No fingerprinting, no identity graph, no cost data — your ad tool already has spend.